MEET OUR FOUNDER | DR RABBIA SOHAIL
The Vision Behind Entice
“When I founded Entice Cosmetics in 2018, my vision was simple: to create a beauty brand where skincare and makeup could exist in harmony.
As a dermatologist, I’ve always believed that beauty should go beyond appearances. Understanding the science of skin has shaped the way I approach every product, from the ingredients we choose to the formulations we develop.
What began as a passion for cosmetics has evolved into a UK-based beauty brand inspired by global innovation, particularly the advanced formulation expertise of South Korea.
Today, Entice brings together my knowledge of dermatology, my love for beauty and a commitment to creating thoughtful, high-quality products that make everyday beauty feel effortless.
Entice is more than a brand to me. It’s a reflection of years of passion, learning and the belief that everyone deserves to feel confident in their own skin.
And this is only the beginning.”
Dr Rabbia Sohail
Dermatologist & Founder, Entice Cosmetics
The Entice Philosophy
Where dermatological expertise, Korean innovation and thoughtful beauty come together.
Dermatologist Founded
Beauty Backed by Skin Science
Founded by dermatologist Dr Rabbia Sohail, Entice combines dermatological knowledge with a passion for beauty, creating thoughtful formulations that enhance beauty while keeping skin health at the heart of everything we do.
Korean Formulated
Inspired by Innovation
Formulated in South Korea, our products bring together Korean cosmetic innovation and international manufacturing expertise to deliver modern, high-quality beauty essentials.
Quality & Integrity
Thoughtfully Created, Always
From carefully selected ingredients to elegant packaging, every Entice product reflects our commitment to quality, performance and conscious beauty. Our cruelty-free, paraben-free formulations are thoughtfully developed to deliver exceptional beauty with everyday luxury.
Our Mission
Our mission is to redefine modern beauty by bringing together dermatological expertise, Korean formulation innovation and thoughtfully developed cosmetics. We are committed to creating high-quality, skin-conscious products that combine performance, affordability and everyday luxury, empowering everyone to feel confident and beautiful in their own skin.
Our Vision
Our vision is to establish Entice as a globally recognised beauty brand that bridges the gap between skincare and cosmetics. Through continuous innovation, dermatological expertise and international collaboration, we aspire to set new standards in modern beauty, creating products that inspire confidence, celebrate individuality and make high-quality beauty accessible to all.